Ice

I’m in Columbia this weekend visiting friends and sampling delicious local food. I also had the honor of running on the awesome MKT Trail, which is situated conveniently next to a Taco Bell.

Before heading onto the trail, I went to a gas station to grab a Sobe Lifewater. I noticed there was a prominent display of Smirnoff Ice. That got me thinking – was the gas station promoting this absolutely terrible beverage because of “icing?”

[Icing, of course, is when a loser reveals a Smirnoff Ice and forces the recipient to get on one knee and guzzle the horrible concoction.]

Being the curious sort, I asked the attendant whether Smirnoff Ice sales are up in the wake of this stupid craze. He told me they’ve been selling a lot more six packs as of late. He also agreed with me that Smirnoff Ice is terrible.

My conclusion? Smirnoff Ice sales are high where there is a high concentration of frat dudes – namely college towns. I wouldn’t be caught dead drinking that crap in the STL. You can take that to the bank.

[On a side note, I once drank a Smirnoff Ice a few years ago because I thought it was kosher for Passover. Even if I was right, my brain was clearly suffering from carb deprivation.]